Page 61 - The New Articulate Executive_ Look, Act and Sound Like a Leader

52 CREATING THE PERFECT PRESENTATION

gic planning and global achievement, you would now want to begin
giving interesting examples of what you mean. You might mention,
for instance, a case history of a company that executed a certain
strategy successfully and came up with interesting results. Con-
versely, you could talk about another company that failed to have
any apparent strategy at all—and got crushed. Or you could offer a
“what-if”—present a hypothetical case that paints a positive or nega-
tive view to reinforce your point.
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Just remember that it will profit you little to prepare carefully, pres-

ent eloquently and articulately, and be in complete command of your
subject if your audience doesn’t get nor remember what you said.
Too often we believe, wrongly, that just because we understand,
other people understand. To really help people not only understand
but remember months later, we should shower them with examples.
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The bottom line here is that a presentation with no examples, a
presentation that sounds more like a white paper or an academic
thesis, is no presentation at all.