Page 110 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

CHANNEL THEIR INNER ZEN 91

contains his actual words, and the column on the right contains
the text on the accompanying slides. 13
In four slides, Jobs’s presentation contained fewer words by
far than what most other presenters cram onto one slide alone.
Cognitive researchers like John Medina at the University of
Washington have discovered that the average PowerPoint slide
contains forty words. Jobs’s first four slides have a grand total
of seven words, three numbers, one date, and no bullet points.

Let’s Rock

On September 9, 2008, Jobs revealed new features for the iTunes
music store and released new iPod models for the holiday season.
Prior to the event—dubbed “Let’s Rock”—observers speculated

TABLE 8.1 EXCERPTS FROM JOBS’S MACWORLD 2008 KEYNOTE
STEVE’S WORDS STEVE’S SLIDES
”I just want to take a moment and look back to 2007
2007. Two thousand seven was an extraordinary
year for Apple. Some incredible new products: the
amazing new iMac, the awesome new iPods, and
of course the revolutionary iPhone. On top of that,
Leopard and all of the other great software we
shipped in 2007.”
“It was an extraordinary year for Apple, and I want Thank you.
to just take a moment to say thank you. We have
had tremendous support by all of our customers,
and we really, really appreciate it. So, thank you
for an extraordinary 2007.”

“I’ve got four things I’d like to talk to you about 1
today, so let’s get started. The first one is
Leopard.”
“I’m thrilled to report that we have delivered over 5,000,000 copies
five million copies of Leopard in the first ninety delivered in first 3
days. Unbelievable. It’s the most successful release months
of Mac OS X ever.”