Page 115 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

96 DELIVER THE EXPERIENCE

TABLE 8.3 MORE EXCERPTS FROM JOBS’S 2008
“LET’S ROCK” PRESENTATION

STEVE’S WORDS STEVE’S SLIDES
”We’re introducing a new feature called Genius. Genius
Genius is pretty cool.”
“What Genius does is automatically allow you to Automatically make
make playlists from songs in your music library playlists from songs
that go great together, with just one click. It in your library that go
helps you rediscover music from your own great together—with
music library and make great playlists that you just one click
probably wouldn’t think of making any other
way, and it really works well with just one click.”

“So, that’s what Genius is. Here’s what it looks Image of an iTunes
like. Let’s say you’re listening to a song—in my library screen shot with
case, a Bob Dylan song.” a song highlighted

“There’s a Genius button down here in the Animated circle
corner. You push that, and voilà—you’ve appears and surrounds
made a Genius playlist. In addition, you can small Genius logo at
bring up the Genius sidebar that makes bottom right of screen
recommendations from the iTunes store of
music you might want to buy.”
“So, how does all this work? Well, we’ve got Simple cloud line
the iTunes store in the cloud, and we’ve added drawing with Genius
Genius algorithms to it.” logo inside

“So, you’ve got your music library. If you turn on Image of iTunes music
Genius, it’s going to send up information about library; arrow appears
your music library to iTunes so we can learn moving up from iTunes
about your musical tastes. This information is to cloud
sent completely anonymously.”
“But it’s not just information from you, because Many images of iTunes
we are going to combine your information with music libraries appear
the knowledge of millions of iTunes users as well.” alongside original
“And so, you’re going to send your information Arrow up from original
up, and so are they.” image to cloud,
followed by more than
a dozen arrows from
other images