Page 118 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

CHANNEL THEIR INNER ZEN 99

TABLE 8.4 JOBS’S WWDC 2008 KEYNOTE
STEVE’S WORDS STEVE’S SLIDES
”As we arrive at iPhone’s first birthday, Photo of birthday cake, with
we’re going to take it to the next level.” white frosting, strawberries,
and one candle in the middle
“Today we’re introducing the iPhone iPhone 3G
3G. We’ve learned so much with the
first iPhone. We’ve taken everything
we’ve learned and more, and we’ve
created the iPhone 3G. And it’s
beautiful.”
“This is what it looks like [turns and Side view of iPhone, so slim
gestures toward screen; audience that it’s hard to see on the
laughs]. It’s even thinner at the edges. slide and takes up very little
It’s really beautiful.” space—an example of using
empty space to communicate
an idea
“It’s got a full plastic back. It’s really Full-screen view of the back
nice.”
“Solid metal buttons.” Another side view of the
device, where buttons are
visible

“The same gorgeous 3.5-inch display.” Photo of front, showing display
“Camera.” Close-up photo of camera
“Flush headphone jack so you can use Close-up of headphone jack
any headphones you like.”
“Improved audio. Dramatically Another photo from top of the
improved audio.” device
“It’s really, really great. And it feels Returns to first side-view
even better in your hand, if you can photo
believe it.”
“It’s really quite wonderful. The iPhone 3G
iPhone 3G.”