Page 123 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

104 DELIVER THE EXPERIENCE

TABLE 8.7 BEFORE-AND-AFTER EXAMPLES FROM THE PLAIN
ENGLISH CAMPAIGN

BEFORE AFTER
If there are any points on which you require If you have any
explanation or further particulars we shall be questions, please call.
glad to furnish such additional details as may
be required by telephone.
High-quality learning environments are a Children need good
necessary precondition for facilitation and schools to learn
enhancement of the ongoing learning process. properly.

It is important that you shall read the notes, Please read the notes
advice and information detailed opposite then before you fill in the
complete the form overleaf (all sections) prior form. Then send it
to its immediate return to the Council by way back to us as soon as
of the envelope provided. possible in the envelope
provided.

DIRECTOR’S NOTES

 Avoid bullet points. Always. Well, almost always. Bullet
points are perfectly acceptable on pages intended to
be read by your audience, like books, documents, and
e-mails. In fact, they break up the text quite nicely.
Bullet points on presentation slides should be avoided.
Pictures are superior.
 Focus on one theme per slide, and complement that
theme with a photograph or image.
 Learn to create visually aesthetic slides. Above all, keep
in mind that you do not have to be an artist to build
slides rich in imagery. Visit carminegallo.com for a list of
resources.