Page 33 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
P. 33

14    CREATE THE STORY


                           DIRECTOR’S NOTES
                  Start planning before you open the presentation soft-
                   ware. Sketch ideas on paper or whiteboards.
                  Incorporate some, if not all, of the following nine ele-
                   ments to make your presentation come alive: headline,
                   passion statement, three key messages, analogies,
                   demonstrations, partner showcase, customer evidence,
                   video clips, and props.
                  Speaking like Jobs has little to do with the type of pre-
                   sentation software you use (PowerPoint, Keynote, etc.)
                   and everything to do with how you craft and deliver the
                   story.
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