Page 6 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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Acknowledgments vii
Prologue: How to Be Insanely Great
in Front of Any Audience ix
ACT 1 CREATE THE STORY 1
SCENE 1 Plan in Analog 3
SCENE 2 Answer the One Question That Matters Most 15
SCENE 3 Develop a Messianic Sense of Purpose 27
SCENE 4 Create Twitter-Like Headlines 39
SCENE 5 Draw a Road Map 49
SCENE 6 Introduce the Antagonist 63
SCENE 7 Reveal the Conquering Hero 75
INTERMISSION 1 Obey the Ten-Minute Rule 83

ACT 2 DELIVER THE EXPERIENCE 85
SCENE 8 Channel Their Inner Zen 87
SCENE 9 Dress Up Your Numbers 105
SCENE 10 Use “Amazingly Zippy” Words 113
SCENE 11 Share the Stage 127
SCENE 12 Stage Your Presentation with Props 137
SCENE 13 Reveal a “Holy Shit” Moment 151
INTERMISSION 2 Schiller Learns from the Best 161

ACT 3 REFINE AND REHEARSE 165
SCENE 14 Master Stage Presence 167
SCENE 15 Make It Look Effortless 179
SCENE 16 Wear the Appropriate Costume 195
SCENE 17 Toss the Script 199
SCENE 18 Have Fun 207

Encore: One More Thing 215
Notes 219
Index 233

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