Page 10 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

LOGUE
PROL O G U E

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P P PROLOGUE
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How to Be
Insanely Great
in Front of

Any Audience

A person can have the greatest idea in the world—
completely different and novel—but if that person can’t
convince enough other people, it doesn’t matter.

GREGORY BERNS

teve Jobs is the most captivating communicator on the
world stage. No one else comes close. A Jobs presenta-
tion unleashes a rush of dopamine into the brains of
Shis audience. Some people go to great lengths to get this
hit, even spending the night in freezing temperatures to ensure
the best seat at one of his speeches. When they don’t get that
buzz, they go through withdrawals. How else do you explain
the fact that some fans threatened to protest Jobs’s absence from
a conference he had keynoted for years? That’s what happened
when Apple announced that Jobs would not deliver his tradi-
tional keynote presentation at Macworld Expo in 2009. (Apple
also announced that it would be the last year in which the com-
pany would participate in this annual trade show produced by
Boston-based IDG World Expo.)

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