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Postcard No. 4 from Woodside, California 221

2. Expert contest: Inviting teams of experts to compete on a task
Example: Forming multiple R&D teams to create a healthy cookie
(See The Bake-Off by Malcolm Gladwell, www.gladwell.com/
2005/2005_09_05_a_bakeoff.html.)
3. Web-based open participation: Harnessing contributions from a
large number of people through a Web application
Example: Predicting the sales of gift cards for the holiday season
(See Hamel & Breen, 2007.)
4. A physical prototype: Creating a physical representation of the
experiment (such as a prototype or a showcase)
Example: Setting a desk in the cafeteria and inviting people to
come and submit ideas as their “personal idea banker” (See
Chapter 9, “Resilience in Action—Building Reservoirs for
Change.”)
5. Time-compressed activity with a mission: Dedicating a specific
time window (such as one day) to accomplishing a particular goal
Example: The FedEx Day (See the Atlassian, http://blogs.
atlassian.com/rebelutionary/archives/000495.html.)
6. Skunkworks: Running a longer-lasting, small-scale activity on the
fringe and/or under the radar
Example: SunRay at Sun Microsystems (See Chapter 5 for a case
study.)