Page 2 - The Starbucks Experience

Praise for
The Starbucks Experience

“Yes! Starbucks has changed the way the world
experiences coffee, but it has also done so much more—
Starbucks has blown the doors off business, marketing,
and even popular culture as usual. Dr. Michelli offers
keen insights on the transformational power of Starbucks.
Better yet, The Starbucks Experience makes that power
accessible to all of us in business and life!”
—Dr. Jackie Freiberg,
coauthor of Guts! Companies That Blow the Doors Off
Business as Usual and NUTS! Southwest Airlines’
Crazy Recipe for Business and Personal Success

“This book gives you a series of practical, proven
ideas and strategies that you can apply immediately
to build a more successful business.”
—Brian Tracy,
author of Million Dollar Habits

“One of the only things I like better than
Starbucks coffee is a great book. In The Starbucks
Experience, Joseph Michelli has brewed up a stimulating
read about Starbucks and how it became a world-class
brand. Not only will you get outstanding insights
into what makes Starbucks great, but you’ll learn
how you can use these principles to create a rich
experience for your customers as well.”
—Mark Sanborn,
author of The Fred Factor

“The principles Dr. Michelli reveals have been of immedi-
ate value to our fourteen companies. This book is a power-
house combination of business information and insight that
will make a difference for you and your organization.”
—Scott McKain,
author of What Customers Really Want, vice chairman,
Obsidian Enterprises, Inc., and cofounder,
The Value Added Institute