Page 6 - The Starbucks Experience

contents

Foreword by Jim Alling,
president, Starbucks U.S. Business vii

Acknowledgments xi

Introduction 1

principle 1: Make It Your Own 19
principle 2: Everything Matters 47

principle 3: Surprise and Delight 81

principle 4: Embrace Resistance 109
principle 5: Leave Your Mark 151
A Final Word 175

Bibliography 183

Reader’s Guide 195
Index 201

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