Page 10 - The Starbucks Experience

Foreword

help you understand the roots of our success and our hopes
for the future.
I congratulate Dr. Michelli on hitting on just the right com-
bination of conventional business acumen and storytelling.
And the stories you’ll find here reveal something that is
extremely simple but awe-inspiringly powerful—that people
want to do the right thing, they want to create and offer qual-
ity things, they want to do good in the world, and if you give
them the opportunity and the resources to do so, they will
shine. Here’s to all the stories that are yet to be told.

Jim Alling
president, Starbucks U.S. Business

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