Page 3 - The Starbucks Experience

“Starbucks has been a terrific business partner for
Johnson Development Corporation. Dr. Michelli offers
keen insights into how Starbucks partners, from the
store level to corporate leadership, create unique and
powerful experiences for staff, customers,
and communities. Get this book—make a difference.”
—Earvin “Magic” Johnson,
NBA All-Star, chairman and CEO of
Johnson Development Corporation

“The enormous ongoing and on-growing success
of Starbucks will make this book of interest to just
about everyone. The principles it espouses are dear to my
heart, and I recommend it without qualification.”
—Ken Blanchard,
coauthor of The One Minute Manager ®
and The Secret

“I know Starbucks! Their first store is just about
a block from my business, the World Famous Pike Place
Fish Market—you may know us as the guys who throw
and catch fish. Dr. Michelli has not only helped me write
the story of my business, but in The Starbucks Experience
he captures the essence of what Starbucks has done
to generate unmatched success. Read this book,
live the principles, and enjoy profits untold.”
—John Yokoyama,
coauthor of When Fish Fly and owner of the
World Famous Pike Place Fish Market

“Michelli gives you a practical solution to achieving
and sustaining success by creating your
unique customer experience.”
—Harry Paul,
coauthor of FISH! A Remarkable Way to Boost Morale and
Improve Results and REVVED! An Incredible Way to
Rev Up Your Workplace and Achieve Amazing Results