Page 214 - The Starbucks Experience

Reader’s Guide

does the company measure its performance with a “triple
bottom line”?

17. As a result of the many recent corporate scandals, we all
hear a lot of talk about the lack of social responsibility
in the corporate world. Discuss your thoughts about cor-
porate social responsibility (CSR). As this book suggests,
CSR is “about developing a reputation of integrity so
there is trust with employees, investors, customers, sup-
pliers, and their communities.” Reflect on the level of
trust your company inspires in each of these groups. Are
there ways you can strengthen that trust?
18. What strategies in the book do you find most easily
adaptable to your business? What steps can you take to
put these strategies in place right away? How will your
coworkers feel about implementing these strategies? 199
What ongoing concerns would these strategies resolve?
19. What strategies that have worked for Starbucks would
not work for your business? Explain the reasons why
you feel this way.
20. Choose an anecdote in the book—perhaps the one you
feel is most instructive or most memorable—and use it
to illustrate a feeling you have about your company or
to illustrate a point within your overall approach to
business.