Page 216 - The Starbucks Experience

index

A Blue Note Records, 137
Adoptive parents, paid leave for, 9 Boardman, Paul, 168
Advertising campaigns, 93 Boosman, Frank, 125
Afghanistan, coffee for military in, Bouldin, R. Todd, 103
94–96 Brand building:
Alliance for Environmental Inno- details in, 61, 73
vation, 72 partners’ contribution to,
Alling, Jim, 5–6, 98 12–13
Alter, Leslie, 56, 146–147 trust in, 156–158
Alternative energy options, 31 Brandchannel.com, 12, 120
Ambiance of stores, 11–12 Brodeur, Francine, 15
details in physical environment, Brown, Tom, 21, 110
49–55 Buscaglia, Leo, 47
elements of, 14 Business Ethics, 4
“felt sense” of experience, Business relationships, 63
55–58 BusinessWeek, 4
“special” customer interactions
in, 14–15 C
Ames-Kerreman, Jennifer, 66–69 C.A.F.E. Practices, 118, 159–161
Antigone Rising, 137 Cage, Michael, 84
Archambault, Carla, 69–70, 76 Cahill, Donna, 164
Ark, Paul, 24 California lottery jackpot, 33
™
Armed forces, coffee for, 94–96, Calm tea event, 86
141–142 Campion, Dina, 41
Aromatic gases, 60 Carnegie, Dale, 23
CDs, 52, 137
B Champaine, Mary, 32–33
™
Bankstocks.com, 21, 110 Chantico , 140
Being . . . (see Five Ways of Being) Charles, Ray, 137
Berjaya Starbucks Coffee and China, 121–123, 181
HOPE Worldwide Penang’s Chocofino, 139–140
Free Pediatric Clinic Coffee Masters, 35–36
(Malaysia), 166 Coffee passport program, 35

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