Page 451 - The Toyota Way Fieldbook
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Chapter 19. Lean Implementation Strategies and Tactics           421



                                                           Awareness sharing
                                                           Threatening image to show awareness
                                                           in order to promote improvement.
         Build a fellowship
                                                           With team members’ or organization
         Passionate image that upsurges                    people’s awareness, everyone will share
         the sense of connectedness                        “what the issues at job site are.” It is a very
         through improvement                               significant leader’s role and will lead to
                                                           value of the job site.
         The fellowship is formed
         naturally if people share the                     Improve them yearly in terms of what the
         awareness. Greeting will take                     mission is and how to depict them in
         place naturally through the                       numerical value.  If the activity achieves the
         fellowship and with a sense of                    level that they can compare horizontally at
         connectedness.                                    the job site, the mood will be created at the
                                                           job site that whether they are superior to
                                                           others and working harder.

                                                           Improvement awareness
                                                           enhancement
                                                           Cosmic image with infinite improvement
          “Horizontal” communication
                                                           Humans want to be creative. It is very
          Warm job site image with active communication due to  important to put the idea into action, instead
          improvement                                      of merely suggesting the ideas.
          Effective explanation to the associates refers to how close the point  It will lead them to think worth working
          of view between supervisor and the associates.  Thus, it is called  since their own abilities develop with the
          horizontal communication, instead of top-down    consequence of the improvement. The basic
                                                           of worthy to work

        Figure 19-12. Symbol for Denso’s Efficient Factory activity


                the walls of one of the great pyramids. Though the EF symbol looks
                intriguing, its meaning has nothing to do with advanced manufacturing
                technology, but everything to with people and philosophy. This
                symbol is also called the “Takahashi Triangle” after Denso chairman
                Takahashi, who retired as a Toyota senior executive. Driving it hard
                through DMMI is its President Akio (Alex) Shikamura, a true disciple
                of TPS. Certainly having a true believer at the top has been a key
                driver for deep change.
                It is called EF Activity, not EF Program. What activities did DMMI begin
                in the name of EF? In the past they had many excellent technical
                programs to improve performance, including engineering-led kaizen
                through 1996, Total Industrial Engineering (TIE) from 1996 to 1997,
                and TPS concepts in 1998 (small lots, kanban). From 2000 to 2003
                DMMI realized they needed more team member involvement so they
                created a program called WOW (wipe out waste). And each program
                had a major impact on manufacturing performance. But still, they
                realized they were significantly behind Toyota plants. So in 2002 they
                started EF activities with the following purpose:
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