Page 152 - The Voice of Authority

“Official” documents and certificates months after
the proper paperwork has been submitted—and long
after the need for them has come and gone
Brochures months after stopping by to request in-
formation at a trade show booth—and long after
we’ve already made a decision and purchase else-
where

You can blame occasional late deliveries on a glitch in
the technology. But when the message is oral, whom do you
blame?

Blog with the Best
Blogging has become the answer to speed for many or-
ganizations—for both employees and customers. Cur-
rently, more than 40,000 new blogs are created daily. By
the time this book hits the shelves, that stat will be out-
dated. In fact, experts are already predicting that blogging
as a phenomenon has already peaked as the popular way
to speed information to your employees and customers.
Whether bosses as bloggers is more than a current trend,
no one can argue that blogging is a speedy way to com-
municate. Bloggers may post entries daily or even several
times a day. Their readers can subscribe to those “feeds”
and have those downloads dumped into their e-mail boxes
immediately. Some of the more well-known corporate
bloggers include:

Jonathan Swartz, CEO of Sun Microsystems (www.
blogs.sun.com/jonathan)

John Mackey, president of Whole Foods Market
(www.wholefoodsmarket.com/blogs/jm/)

140 The Voice of Authority