Page 157 - The Voice of Authority

chapter 9

Does Your Communication

Make You Look

Competent?

The constant use of long, involved
words proves two things: (1) that
you’re learned, and (2) that you’re
ignorant of how best to
communicate with people.
—Will Conway

eople can’t always follow you around to watch you
fire a rocket, manage a research team, handle stub-
Pborn suppliers, or correct product-design flaws. But
they do hear what you say or see what you write about that
work. And they often judge
your competence by what
you communicate about Excuse me for para-
your job—not necessarily phrasing a cliché, but
by what they see firsthand. you are what you write
Excuse me for para- and say.
phrasing a cliché, but you

Does Your Communication Make You Look Competent? 145

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