Page 153 - The Voice of Authority

Bob Lutz, vice chairman of General Motors (http://
fastlane.gmblogs.com/)
John Dragoon, chief marketing officer of Novell
(http://www.novell.com/company/blogs/cmo/)
Kate Purmal, CEO of U3 (http://katesblog.u3.com/)
Justin Rattner, CTO of Intel (http://blogs.zdnet
.com/OverTheHorizon)
Eric Blot, CEO of Awak’iT (France) (http://
ericblot.blogs.com/eric_blot_awakit/)
Jacques Kemp, CEO of ING Asia/Pacific (http://my
cupofcha.ingblogs.com)
Manoj Ranaweera, CEO of ebdex Ltd. (UK) (http://
www.manojranaweera.com/)
Tom Berquiest, CFO of Ingres (http://blogs.ingres
.com/tomberquist)
Mark Cuban, owner of the Dallas Mavericks (http://
www.BlogMaverick.com)
IBM staffers lead more than 50 blogs that discuss
IBM products and general technology issues (http://
www-03.ibm.com/developerworks/blogs)

In fact, Robert Scoble, a prominent former Microsoft
blogger known in the blogosphere as “the Scobleizer,” has
made such a name for himself among the independent
software developers who have a love-hate relationship with
Microsoft that his departure from Microsoft in June 2006
made USA Today.
If you plan to put your efforts into blogging to get the
word out fast, keep these key principles in mind:

Make it personal; express your voice; take a stand on
the issues you raise.

Is It Current? 141