Page 100 - How Great Leaders Build Abundant Organizations That Win

CH A P T ER 4

Where Am I Going?

(Purpose and Motivation)

LEADERSHIP PURPOSE CHALLENGE

In a world of information overload and centrifugal goals, employ-
ees and organizations often spin away from their basic sense of
purpose and direction. Great leaders recognize what motivates
employees, match employee motivators to organization purposes,
and help employees prioritize work that matters most.

ost in Wonderland, Alice approaches the grinning
Cheshire cat to ask directions. When the cat asks
where she is trying to go, Alice isn’t quite sure.
The cat provocatively states the obvious: it doesn’t
matter which road Alice takes if she doesn’t know
Lwhere she wants to end up.
Clarity about where we want to go and why is crucial to
a sense of meaning and abundance. Where are we headed?
What do we live for? Why do we do what we do? In the last

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