Page 104 - How Great Leaders Build Abundant Organizations That Win

WHERE AM I GOING? (PURPOSE AND MOTIVATION)

able. Those who value insight find beauty or wonder in small
details, exciting connections, or hopeful realizations.
In an organizational setting, individuals highly motivated
by insight may provide thoughtful reflection on problems
or opportunities. They may be involved in research and
development—the search for new and creative solutions to
old problems. They may provide the symbols, models, and
connective images that capture people’s imaginations and
communicate powerfully. They are often motivated by the
inherent value of a good idea and appreciate time to think
and reflect. They remind us to appreciate the moment,
learn from the past, or imagine the future. When things go
wrong, their first instinct may be to say “Let’s stop and think
so that we can learn.” Socially responsible individuals acting
out of this quadrant focus on the data that shows the mis-
use and decline of the earth’s resources. They write articles,
give talks, and suggest policies that reflect the importance of
sustainability.
Organizations motivated primarily by insight may include
religious, philosophical, educational, or research institutions;
yoga studios, cruise lines, or recreational facilities; museums,
theaters, or national parks. They include industries focused on
leisure arts, self-awareness, education, and self-improvement.
Not every organization will find its primary mission in the
world of ideas. But every organization needs the abundance
that comes from insight.
As a leader, consider where in your organization insight
comes from: Who are the proponents of organizational
self-reflection, self-awareness, and self-improvement? Who
has new ideas, makes new connections, or comes up with
suggestions for new ways to do business? Who creates the

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