Page 91 - How Great Leaders Build Abundant Organizations That Win

THE WHY OF WORK

TABLE 3.1 Organization Capability Examples (continued)

PRINCIPLE CAPABILITY EXEMPLARY
(What we are good at or known for) (What we do well in this domain) COMPANIES
SOCIAL RESPONSIBILITY Contribute to broader British Petroleum
Doing work that delivers value to societal goals
society

SIMPLICITY Remove redundancies, Toyota or ConAgra
Making sure work is done as reengineer processes,
simply and efficiently as possible and accomplish work with
fewer steps
RISK MANAGEMENT Conduct regular and Goldman Sachs
Assessing the pros, cons, and thorough risk analyses
probabilities associated with our
work

promise “always low prices” creates an identity in the mind
of its customer but also guides its discipline in sourcing prod-
ucts, managing people, and building facilities.
When employees, customers, investors, and other stake-
holders know what the organization is known for and good
at doing, these capabilities build trust that the organization
has enough and to spare to accomplish its purposes.

3. Meld Personal Strengths and
Organizational Capabilities

How do leaders meld personal and organizational identity?
One of your leadership tasks is to help employees know
whether and how they fit into the company. Sometimes fit or
misfit is easy to define. The Federal Aviation Administration
(FAA) is very clear that some people are more suited as air

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