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3

Collaboration Is Key for

Green IT

“The recent focus on energy efficient computing has
forced tech giants in Silicon Valley to collaborate more
than ever before.”

—Consulting Firm Grove Associates, October 2007

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To meet the challenge for effective green IT, collaboration is a must.
Green data center technology covers a broad spectrum, from efficient
cooling towers and variable speed blowers to the use of energy-efficient
IT systems, such as virtual servers, blade centers, and virtual data stor-
age. Significant contributors to the collaboration team include IT tech-
nology vendors, data center design businesses, infrastructure technology
providers, energy utilities, and governments. This chapter includes
descriptions on how to help make this collaboration happen. A key start-
ing point is to have an executive champion for implementing a green
data center. Chapter 5, “The Magic of ‘Incentive’—The Role of Electric
Utilities,” covers in detail this position on energy utilities and organiza-
tion. Energy utilities have additional interest in implementing green IT
because they can use their experience to help establish rate-case incen-
tives on green computing technology for their customers.
In the previous chapter, the last section (“Resources to Get the Latest
Information on Green IT”) included some of the many groups that are
involved in green IT. The following sections give additional information
on how many of these groups are collaborating.

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