Page 271 - Toyota Under Fire
P. 271

INDEX


        Reacting to the crisis, 129–137  Safety awards, 196
        Recall crisis, 61–126        Safety Research & Strategies, 83–84
          communications problems, 102–105  St. Angelo, Steve, 114, 141-142, 174,
          electronic systems, 70–79, 81–84,   208–209
              90–94                  Sales, 18, 24–26, 59–60, 192–195
          floor mats, 64–70           San Antonio, Texas plant (TMMTX),
          forensic investigations of SUA,   34, 43, 49–51, 54–55, 57–58
              86–90                  Sasaki, Shinichi, 173
          Japan–U.S. disconnect, 99–101  Saylor accident, 61–66
          myths and reality of recalls, 121–122  Schmidt, Richard, 87–88, 228–229
          NHTSA database, 84–86      Schmitt, Bertel, 145
          perception gap, 105–109    Shared sacrifice mode (TEMA),
          political theater, 115–121     38–39
          Prius brake complaints, 112–115  Sikes, James, 145–147
          Saylor accident, 61–66     Silver Book, 86–87
          sticky pedal problem, 95–99,   Slater, Rodney, 143
              101–112                SMART (Swift Market Analysis Re-
          SUA across industry, 79–81     sponse Teams), 175–177, 208
          time line of, 123–125      Smith, Rhonda, 116–120
          Toyota’s culpability for, 94  Spear, Steven, 234n
          (See also specific topics, e.g. Root   Spirit of challenge, 12, 203–205
              causes of the crisis)  Standardized work, 9–10, 16, 52
        Recalls (in general), 155–158, 160–  Sticky pedal problem, 95–99, 101–
            161, 227                     112, 157, 160
        Recession (see Great Recession)  Strickland, David, 142, 232
        Reid, Jason, 56              Success, culture and, 218–220
        Reliability ratings, 159–160  Sudden unintended acceleration
        Research and development (R&D),   (SUA), 92–94
            36–37, 181–182, 184–185    alleged cases of, 145–147
        Respect, 12, 15–17, 35, 205–206  and electronic systems, 70–79
        Response to the crisis, 127–198  and floor mats, 64–70
          and company culture, 201–214  forensic investigations of, 86–90
          Contain Phase, 137–153       Gilbert’s story of, 143–145
          effectiveness of, 188–198    across industry, 79–81
          overview of, 186–188         media reports of, 90, 106–107
          React Phase, 129–137         misinformation on, 147–151
          Turning Crisis into Opportunity   in NHTSA database, 85–86, 93
              Phase, 153–198           Saylor accident, 61–66
        Responsibility, 163, 214–218   and sticky pedal problem, 95–99,
        Roos, Daniel, 19n                 101–112
        Root causes of the crisis, 163–180  Suppliers, working with, 54–59
          communication, 170–172
          decision making, 169–170   Tabar, Kristen, 75–76
          listening to customers, 172–180  Takt, 52–55
          organizational structure, 164–168  Tatar, George, 68, 70
        Ross, Brian, 144             Teamwork, 15, 211–212

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