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20  Remembering Names
 and Faces






 Remembering  names  and  faces  is  one  of the  most  important
 aspects of our lives,  and one  of the  most difficult. The reason  for
 the difficulty lies in the fact that in most instances the names have
 no real 'connection' to the faces. In earlier ages it was exactly the
 opposite, and the whole system developed for giving people names
 was based on memory and association: the man you regularly saw
 covered  in  white  flour  with  dough  all  over  his  hands  was  Mr
 Baker; the man you regularly saw in his own and everyone else's
 garden was Mr Gardener; the man who laboured all day over a hot
 fire  pounding  metal  was  Mr  Blacksmith,  and  so  on.  As  the
 generations changed and the family name became more and more
 removed  from its  original meaning,  the  task of the  memorisation
 of names  and  faces  became  increasingly  difficult,  reaching  the
 current situation in which the name is a word with no immediate
 associations with the  face.
 There are two major methods of coping with this situation, each
 method  supporting  the  other.  The  first  is  the  Buzan  Social
 Etiquette Method;  the  second,  the Mnemonic Method.
 The Buzan Social Etiquette Method for Remembering
 Names and Faces
 The Buzan Social Etiquette Method for remembering names and
 faces  guarantees  that  you  will  never  again  find  yourself  in  a
 situation  where  you  are  introduced  rapidly  to  five  people  and
 hurriedly  repeat,  'Pleased  to  meet  you,  pleased  to  meet  you,
 pleased  to meet you,  pleased  to meet you,  pleased  to meet you,'
 having been introduced only to the five pairs of shoes at which you
 look  in  embarrassment  because  you  know  you  are  immediately
 going to forget all the names  anyway (which you do!).
 The  Social  Etiquette  Method  requires  two  simple  things  of
 you:
 1  an interest in the people you meet
 2  politeness
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