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Chapter 3  Strategy and Information Systems
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                Use this Active Review to verify that you understand the ideas   redesign and describe the difference between the business pro-
                and concepts that answer the chapter’s study questions.  cesses in Figure 3-8 and those in Figure 3-9.

                Q3-1  How does organizational strategy                Q3-6  How does competitive strategy
                determine information systems structure?              determine business processes and the
                                                                      structure of information systems?
                Diagram  and  explain  the  relationship  of  industry  structure,
                competitive strategy, value chains, business processes, and infor-  In your own words, explain how competitive strategy determines
                mation systems. Working from industry structure to IS, explain   the structure of business processes. Use the examples of a cloth-
                how the knowledge you’ve gained in these first three chapters   ing store that caters to struggling students and a clothing store
                pertains to that diagram.                             that caters to professional businesspeople in a high-end neigh-
                                                                      borhood. List the activities in the business process for the two
                Q3-2  What five forces determine industry             companies and create a chart like that in Figure 3-9. Explain
                structure?                                            how the information systems’ requirements differ between the
                                                                      two stores.
                Name and briefly describe the five forces. Give your own exam-
                ples of both strong and weak forces of each type, similar to those   Q3-7  How do information systems
                in Figure 3-3.
                                                                      provide competitive advantages?
                Q3-3  How does analysis of industry                   List and briefly describe eight principles of competitive advan-
                structure determine competitive strategy?             tage. Consider  your college  bookstore. List one application of
                                                                      each of  the eight  principles. Strive  to include examples  that
                Describe four different strategies as defined by Porter. Give an     involve information systems.
                  example  of  four  different  companies  that  have  implemented
                each of the strategies.                               Q3-8  2026?

                Q3-4  How does competitive strategy                   Describe the ways that business strategies are likely to change
                determine value chain structure?                      in  the next 10  years. Using Google Glass as an example,
                                                                        describe  companies whose  strategy  is likely  to be  challenged.
                Define the terms value, margin, and value chain. Explain why or-  Summarize the lesson that gold mining on the Colorado River in
                ganizations that choose a differentiation strategy can use value   the 1850s can teach us.
                to determine a limit on the amount of extra cost to pay for differ-
                entiation. Name the primary and support activities in the value   Using your Knowledge
                chain and explain the purpose of each. Explain the concept of   with Falcon Security
                linkages.
                                                                      Explain in  your own  words  how Falcon Security's competi-
                Q3-5  How do business processes                       tive strategy is threatened by relying on a few large industrial
                generate value?                                         accounts. Describe Falcon Security's planned response and sum-
                                                                      marize the problems that Cam perceives with that response. Rec-
                Define business process, cost, and margin as they pertain to busi-  ommend a course of action for Falcon Security. Use Cam’s idea
                ness processes. Explain the purpose of an activity and describe   of diversifying the type of work the company does to illustrate
                types of repository. Explain the importance of business process   your answer.
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