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Chapter 4  Hardware, Software, and Mobile Systems
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                Figure 4-21
                Five Components of Mobile
                Change and Opportunity         Figure 4-21 summarizes the mobile-system impact for each of the five components of an
                                            information system. We will discuss each of the components in this figure, starting with hard-
                                            ware.

                                            Hardware

                                            Clearly, increasing demand for mobile systems means the sales of many more mobile devices, often
                                            at the expense of PC sales. Hewlett-Packard, a large PC manufacturer, learned this fact when it
                                            didn’t respond quickly enough to the onslaught of mobile devices and was forced to eliminate
                                            27,000 jobs in 2012. In the future, there will be high demand for innovative mobile devices as well
                                            as cheap copycats.
                                               If you’re reading this book, you’re unlikely to be a hardware engineer, and if you’re not living
                                            in Asia, you’re also unlikely to be involved in hardware manufacturing. However, any market hav-
                                            ing 3.9 billion prospects is ripe with opportunities in marketing, sales, logistics, customer support,
                                            and related activities.

                                            Software

                                            The reduced size of mobile devices requires the invention of new, innovative interfaces. The mobile
                                            user is an active user and expects an active screen experience. The premium will be for moving graph-
                                            ics, changing Web pages, and animation. Applications will need to scale from the very  smallest to the
                                            very largest, while providing a user experience appropriate to the device’s size.
                                               Rapid technology change in mobile software continually levels the playing field. Today, for exam-
                                            ple, expert programmers in Objective-C better not relax. html5 and css3 are gaining popularity, and
                                            they will reduce the need for Objective-C expertise. Further, as you learned in Q5, while languages like
                                            Objective-C are difficult and time-consuming to learn, html5, css3, and JavaScript are less so. With
                                            the reduced barrier to entry, hordes of less experienced and less educated new entrants will appear as
                                            competitors. You might be one of them.
                                               Additionally, continually evolving software means new and exciting entrepreneurial opportuni-
                                            ties. Are you sorry that you missed the early days working at Facebook? Right now, somewhere, there
                                            is another Mark Zuckerberg starting . . . well, what? Because of the continually changing software
                                            environment, new opportunities abound and will continue to do so for decades.
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