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Chapter 6  The Cloud
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                                                                                                     Virtual
                                                               Organization’s                        Private
                                                                Computing                             Cloud
                                                                Infrastructure  VPN                (other data
                                                       VPN                                        stored here)

                                                              (sensitive data
                                                               stored here)
                                                                                                Public Cloud

                                               Users
                Figure 6-24                                                                   Cloud Service Vendor
                Using a Virtual Private                                                      Computing Infrastructure
                Cloud (VPC)



                          Q6-7              2026?



                                            So where does the cloud go in the next 10 years? Absent some unknown factor such as a federal
                                            tax on Internet traffic, cloud services will become faster, more secure, easier to use, and cheaper.
                                            Fewer and fewer organizations will set up their own computing infrastructure; instead, they will
                                            benefit from the pooling of servers across organizations and from the economies of scale produced
                                            by cloud vendors.
                                               But, looking a bit deeper, the cloud brings both good and bad news. The good news is that
                                            organizations can readily obtain elastic resources at very low cost. This trend will benefit everyone
                                            from individuals on the iCloud or Google Drive, to small groups using Office 365, to companies like
                                            Falcon Security using PaaS, to huge organizations like NASDAQ OMX (Case Study 6) using IaaS.
                                               The overall size of the cloud is getting bigger too. For example, Google’s Project Loon looks
                                            to seed the atmosphere with high-altitude balloons capable of providing Internet access to previ-
                                            ously unreachable parts of the planet. And Google isn’t stopping there. It’s also making the cloud
                                            faster. Google Fiber aims to offer users 1 Gbps connections to the Internet. That’s 100 times faster
                                            than the average broadband connection. Comcast responded to Google’s plans by announcing its
                                            own gigabit-per-second service.
                                               So what’s the bad news? Remember that 500,000-square-foot Apple Web farm in Figure 6-2?
                                            Note the size of the parking lot. That tiny lot accommodates the entire operations staff. According
                                            to Computerworld, that building employs an operations staff of 50 people, which, spread over three
                                            shifts, 24/7, means that not many more than eight people will be running that center at any one
                                            time. Seems impossible, but is it? Again, look at the size of the parking lot.
                                               And it’s not just large companies like Apple. In 2015, every city of almost any size still sup-
                                            ports small companies that install and maintain in-house email Exchange and other servers. If
                                            SaaS products like Google Drive or Office 365 replace those servers, what happens to those local
                                            jobs? They’re gone! See Collaboration Exercise 6, page 276, for more on this topic.
                                               But, with computing infrastructure so much cheaper, there have to be new jobs somewhere.
                                            By 2026, where will they be? For one, there will be more startups. Cheap and elastic cloud services
                                            enable small startups like the football player evaluation company Hudl (www.hudl.com) to access
                                            CDN and other cloud services for next to nothing, a capability that would have taken years and
                                            thousands of dollars in the past. Go to its site to check its response time; it’s fast!
                                               An organization like Falcon Security can reduce its storage costs by 50 percent if it moves
                                            its data to the cloud. If the move is successful, Falcon Security can increase profitability, have a
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