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Using IS for P arT 3

Competitive

advantage

In the previous six chapters, you gained a foundation of IS fundamentals.
In Chapters 7–12, you will apply those fundamentals to learn how organizations use
information systems to achieve their strategies. Part 3, Chapters 7–9, focuses on
application of IS; Part 4, Chapters 10–12, focuses on management of IS.

Chapters 7–12 are introduced using a cloud-based, mobile application for the
healthcare industry. To our knowledge, the system described here does not yet exist.
However, it is entirely plausible, may be an excellent entrepreneurial opportunity, and
features some of today’s most exciting emerging technology in one of today’s most
important industries.

The figure on the next page shows the major
actors involved in this system, which we will call
Source: Nongkran_ch/iStock/Thinkstock/Getty Images; Christopher Futcher/E+/
Performance Recording, Integration, Delivery, and
Collaboration
Collaboration Evaluation (PRIDE). Using PRIDE, exercise workout
data is collected from devices that conform to
FBA FBA the ANT protocol, which is a personal network
1
PRIDE Systems
PRIDE Systems
SOPHIA
JACOB
EMILYLY
ETHAN
NOA
NOAHH JACOB SOPHIA EMI ETHAN communications protocol implemented by exercise
equipment such as treadmills, stationary bikes,
heart monitors, footpads, and the like. Using this
miless

12
mile 12 1010 1313 88 9 9
1500
1
33
calories
calories 24 1 18585 3300 12525 15 protocol, data is transmitted from exercise devices
2400
40
minutes
minutes 45 40 50 35 38 to the Internet, either via a local area network or via
O ce 365 O ce 365 a cell phone. That exercise data is then stored in a
45
35
50
38
cloud database.
Once the data is stored in the cloud, individuals,
healthcare professionals, health clubs, insurance
companies, and employers can query and obtain
exercise reports. Doctors can ensure that their
Getty Images Jobs! Jobs! patients are exercising neither too little nor too much;
health clubs can integrate exercise class data with
Google+ vs. F personal exercise data; insurance companies can use
Google+ vs. Facebookacebook
that data to adjust policy rates for policy holders with
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