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Healthcare
Professionals

Patients/
Health Club Clients/
Event Participants

Health Clubs PRIDE Cloud
DB

Medical
Insurance Employers
Companies

PRIDE:
Performance Recording, Integration, Display, and Evaluation

healthy lifestyles; and employers can assess the effectiveness of investments they
make into improving employee health.

A prototype of this system was developed by a cardiac surgeon, Dr. Romero Flores,
for use in his practice. The system was popular and helped patients recover from
cardiac surgery, at least as long as Flores was pushing it in his own practice. Flores
hoped to license this system to other doctors, but he had no success.

Zev Friedman is one of Dr. Flores’s patients and was among the first to benefit
from the PRIDE system. Friedman earned considerable wealth starting and selling
small businesses over the past 30 years, and he liked what he experienced
with PRIDE. So, during an office visit, Friedman asked how the system was
being received. Knowing that Flores is a cardiologist and not a business
professional, he wasn’t surprised to learn that it wasn’t getting very
far. Friedman thought that with a refocus of its marketing and with
experienced management, PRIDE could be a success. Accordingly,
he bought the company for a small amount of cash and a royalty
agreement with Flores. Using his business contacts, he then found
and hired a new general manager, Jared Cooper, and a marketing
professional, Nicki Jensen. He kept James Wu, who had been the
technology manager under Flores. Jared subsequently hired Michele
Source: Chesky_W/iStock/Thinkstock/Getty Images Russell as sales director.

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