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Processes, Chapter

Organizations, 7

and Information

Systems

Zev Friedman, the owner of PRIDE Systems, Jared Cooper,
general manager, Nicki Jensen, marketing professional, and James Wu,
IS professional, are having an introductory meeting at Friedman’s luxurious
house on a Saturday morning.
After polite conversation, Zev gets down to business.
“Here’s where Flores went wrong. Doctors don’t care about exercise.” Zev
looks around the table as he speaks.
“They say they do.” Nicki’s not sure Zev will tolerate interruption, but it’s not
her style to sit back and listen.
“What people say and what they do are two different things. Doctors care
about medicine and operations, and some care most about expensive opera-
tions. If they cared about exercise, they’d own health clubs.” Zev’s tone is matter
of fact; Nicki’s interruption didn’t bother him at all.
“So we need to figure out who’s got the pain and how much they’ll pay.”
Jared, PRIDE Systems’ new general manager, likes Zev’s forthright manner.