Page 164 - Writing Winning Business Proposals

Logics Worksheet, Cell 4, “Overriding Background Section, Closing
Logics Worksheet, Cell 4, “Overriding
Background Section, Closing
Questions” Component
Questions”
Component
Overriding Planning Question: How To answer these questions, we
To answer these questions, we
Overriding Planning Question: How
best should ABC increase capacity to meet will develop a detailed plan to
will develop a detailed plan to
best should ABC increase capacity to meet
the sales forecast? increase ABC’s capacity to meet
increase ABC’s capacity to meet
the sales forecast?
its sales forecast.
its sales forecast.
omponent
W
F
FIGURE 9.7 Writing the Closing Component
riting the Closing C
I
9
.
7
GU
RE
Background Section, Closing
Background Section, Closing
Logics Worksheet, Cell 6, “Benefits” Component
Logics Worksheet, Cell 6, “Benefits”
Component
Planning Benefits: As a result of achieving this
Planning Benefits:
As a result of achieving this
‡ The right “road map” for providing objective, ABC will have:
objective, ABC will have:
‡ The right “road map” for providing
additional capacity to ensure meeting ‡ the appropriate “road map”
‡ the appropriate “road map”
additional capacity to ensure meeting
objectives related to cost, quality, and for providing additional
for providing additional
objectives related to cost, quality, and
service capacity in order to meet its
capacity in order to meet its
service
‡ An operations strategy that optimizes cost, quality, and service
‡ An operations strategy that optimizes
cost, quality, and service
landed cost and customer service objectives
objectives
landed cost and customer service
‡ Internal agreement on an expansion plan ‡ internal agreement on an
‡ Internal agreement on an expansion plan
‡ internal agreement on an
‡ A convincing, thorough, and credible expansion plan
expansion plan
‡ A convincing, thorough, and credible
request to Consolidated ‡ a convincing, thorough, and
request to Consolidated
‡ a convincing, thorough, and
credible request to
credible request to
Consolidated
Consolidated
FI G U R E 9.8 W riting the Closing C omponent (c ont .
FIGURE 9.8 Writing the Closing Component (cont.))