Page 161 - Writing Winning Business Proposals

152 Writing Winning Business Proposals

To answer these questions, we have designed an approach for developing
a plan that, after implementation, will enable the community retail bank
consortium to achieve the benefits of increased competitiveness in the dereg-
ulated market.

Putting It All Together: Composing the “Background”
Section from Your Logics Worksheet

If you’ve done all the work in Parts 1 and 2, your proposal or presentation is
almost ready to write itself slot by slot. First, I’ll show you and explain the “map”
(Figure 9.3) for writing your background section. Then, I will follow that map,
constructing the first draft of a background section.

For the Story Component
◉ Create the history of the problem from the content of Cell 1.
◉ Follow with the triggering event, the problem, and its effects from Cell 2.

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FIGURE
FIGURE 9.3 Using the Logics Worksheet to construct your background section
9.3

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