Page 281 - Writing Winning Business Proposals

272 Appendix D

We recommend Option
We recommend Option
A.
A.
(Why?)

A is more cost- A is easier to
A is more cost-
A is easier to
A is . . . (whatever).
effective. implement. A is . . . (whatever).
effective.
implement.
h
our ar
h
guments nee
er t
l
e
a
e ra
tiv
e r
t
d
to
b

l
.3
D
b

so
e
FI
FIGURE D.3 Sometimes your arguments need to be relative rather than absolute..
RE
GU
ut

S
ometimes y
an a
Organizing the Body of Your Report:
Multiple Recommendations
Let’s assume that Collins’s answer to Armstrong’s overriding question is not to
increase capacity at the current facility only. Instead, her recommendation has
three parts: Increase capacity at the current facility, increase capacity at one of
the satellite facilities, and outsource certain components from suppliers. Faced
with this three-part recommendation, Collins may have a tendency to build a
logic tree like the one in Figure D.4.
We recommend
We recommend
Options A, B, & C.
Options A, B, & C.
(. . . ?)
Recommendation A Recommendation B Recommendation C
Recommendation A
Recommendation B
Recommendation C
tio
t r
ommenda
ec
4

An
.
FIGURE D.4 An illogically constructed logic tree for a multipart recommendationn
FIGURE
D
illogicall
ed logic tr
ee f
or a multipar
t
y
c
onstruc