Page 91 - Writing Winning Business Proposals
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82                                 Writing Winning Business Proposals





                        Overriding question: How should   Develop a manufacturing facility strategy
                        Overriding question: How should
                                                    Develop a manufacturing facility strategy
                                                    that will provide the capacity necessary to
                        ABC increase capacity to meet its
                        ABC increase capacity to meet its   that will provide the capacity necessary to
                        sales forecast?
                        sales forecast?                 meet forecasted demand.
                                                        meet forecasted demand.
                                         Determine
                                         Determine
                  W/in forecast’s ranges,                 Specify additional   Specify additional
                  W/in forecast’s ranges,
                                                          Specify additional
                                                                             Specify additional
                                       opportunities to
                                       opportunities to
                   specify “most likely
                                                                             resources required to
                   specify “most likely   optimize existing   resources required to   resources required to
                                                         resources required to
                                       optimize existing
                      scenario.”
                                                           meet forecast.
                     scenario.”                            meet forecast.      meet forecast.
                                                                               meet forecast.
                                       capacity and space.
                                      capacity and space.
                                                                               W/ mgmt.,
                            Analyze industry
                    Review &   Analyze industry   Working w/        Define potential   W/ mgmt.,   Develop costs &
                    Review &
                                       Working w/
                                                                                        Develop costs &
                                                                    Define potential
                                                                              develop criteria
                  discuss existing
                                       Marketing,
                             & economic
                  discuss existing   & economic   Marketing,         alternatives for   develop criteria   benefits for each
                                                                                        benefits for each
                                                                     alternatives for
                                                                               to evaluate
                    forecast.
                             projections.
                    forecast.  projections.  modify forecast.        providing req.   to evaluate   potential
                                      modify forecast.
                                                                                          potential
                                                                     providing req.
                                                                                potential
                                                                      resources.  potential   alternative.
                                                                      resources.
                                                                                         alternative.
                                                                               alternatives.
                                                                               alternatives.
                                                         Obtain needed   Determine
                                                         Obtain needed
                                                                    Determine
                                                                              Modify
                                                                              Modify
                                                                                      Project future
                                                         production data  “ “indicated” space
                                                        production data  indicated” space  “ “indicated” space   Project future
                                                                            indicated” space
                                                         (e.g., bills of
                                                         (e.g., bills of   & production   & production   mfg. resource
                                                                   & production
                                                                                      mfg. resource
                                                                             & production
                                                          material &   capacity   capacity.  requirements.
                                                          material &
                                                                                      requirements.
                                                                    capacity
                                                                              capacity.
                                                          routings).  requirements.
                                                                   requirements.
                                                          routings).
                                                                                                  Use Gantt chart
                                                                                                  Use Gantt chart
                             Evaluate storage     Determine          ID tasks needed  Define resources   to display work
                                                                      ID tasks needed  Define resources
                             Evaluate storage
                                                  Determine
                                                                       to achieve
                              practices &   Specify current   utilization of   Establish current   to achieve   needed to   to display work
                              practices &
                                                 utilization of
                                                                                 needed to
                                       Specify current
                                                          Establish current
                   Examine current                                                       Estimate time to   tasks,
                   Examine current
                                                                                         Estimate time to
                                                                                                     tasks,
                                         space
                                                  current
                                                  current
                               material-
                                         space
                                                           production
                                                                      selected mfg.  complete tasks &
                   space allocations.  material-  allocations.  production   production   selected mfg.  complete tasks &   complete tasks.  completions
                                                                                                   completions
                                                                                         complete tasks.
                   space allocations.
                                                                                  assign
                                                            capacity.
                               handling
                                                                        facility
                               handling
                                                                        facility
                                                                                  assign
                                                 production
                                        allocations.
                                                            capacity.
                                                                                                    times, &
                               methods.           capacity.           configuration.  responsibilities.  times, &
                                                  capacity.
                               methods.
                                                                      configuration.  responsibilities.
                                                                                                  responsibilities.
                                                                                                  responsibilities.
                            FI G U R E  5.20  T he ABC logic tr ee , sec ond dra ft
                            FIGURE 5.20   The ABC logic tree, second draft
                          logical argument for your methodology: The logic tree clearly displays gaps
                          and errors in logic and helps you, more quickly and effectively than you could
                          otherwise, generate a third draft, as shown in Figure 5.21. Even this draft, you
                          recognize the next day, has some problems, but you are satisfied that it is good
                          enough for now. It will provide you with the guts of your methodology and the
                          building blocks for your methods section. It also generates some additional deliv-
                          erables that you record on your Logics Worksheet.
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