Page 92 - Writing Winning Business Proposals

Overriding question: How should Develop a manufacturing facility strategy
Overriding question: How should
Develop a manufacturing facility strategy
ABC increase capacity to meet its that will provide the capacity necessary to
ABC increase capacity to meet its
that will provide the capacity necessary to
sales forecast?
meet forecasted demand.
sales forecast? meet forecasted demand.
Specify factory
Specify factory
Define mfg. facility
Develop plan to
Develop plan to
Confirm ABC’s long-
Select most appropriate
resource require-ments
Confirm ABC’s long- resource require-ments Define mfg. facility Select most appropriate implement selected
options to provide
options to provide
implement selected
option.
term forecast.
term forecast. at alternate forecast required resources. option. option.
at alternate forecast
required resources.
option.
levels.
levels.
Define qual. &
Validate ABC’s Define qual. & Test each option Test each option
Validate ABC’s
Test each option Test each option
quant. criteria
Validate the mkt. share & quant. criteria against the against the
Validate the
mkt. share &
against the
against the
important to
overall forecast. product-mix important to quantitative qualitative
overall forecast.
product-mix
qualitative
quantitative
ABC &
projections. ABC & criteria. criteria.
projections.
criteria.
criteria.
Consolidated.
Consolidated.
Define expansion Specify potential
Define expansion Specify potential
potential at role(s)/ locations
role(s)/ locations
potential at
current facility. for add’l space.
current facility. for add’l space.
Determine
Determine
Define resources/
Specify what
Determine
opportunities to Determine Specify what Define tasks Define resources/ Develop critical
Develop critical
Define tasks
opportunities to
Specify current better utilize opportunities for products will be responsibilities
responsibilities
products will be
opportunities for
Specify current
needed to
path to estimate
equipment &
using new
needed to
equipment & better utilize using new made in-house needed to needed to path to estimate
made in-house
time to complete
implement the
current
space utilization. current equipment vs. bought from implement the complete defined time to complete
complete defined
space utilization.
vs. bought from
equipment
selected option.
equipment & technology. suppliers. selected option. tasks. all tasks.
equipment &
all tasks.
suppliers.
technology.
tasks.
space.
space.
F
FIGURE 5.21 The ABC logic tree, final draft
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he ABC lo
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