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Giving the Gift of Constructive Criticism   129



                      agree on a course of corrective action, and discuss what
                      needs to be done to prevent the problem from recurring.


                 Clearly, the last reaction is what you would expect of a profes-
                 sional manager. This tactic is both effective and benevolent. It is
                 effective in that the manager confronts you with your errors rather
                 than allowing you to believe that everything is fi ne. It is benevo-
                 lent because it involves you in the solution to a problem of your
                 own making. That is a thoughtful gift, don’t you agree?
                    This type of feedback is what your employees should expect
                 from you. They trust you to tell them how they can improve their
                 performance. They also trust you not to collect bricks or to build
                 invisible walls. In short, they trust you to be forthright and sup-
                 portive and to do everything in your power to help them succeed.
                    If you do not fairly criticize or confront employees when
                 it’s appropriate, you are setting them up to fail. How can peo-
                 ple improve if they’re unaware that they did something wrong?
                 Awareness is the beginning of change. As their manager, you must
                 make your employees aware of their shortcomings and mistakes
                 and provide them with the guidance they need to improve and
                 correct their errors. You don’t deprive them of gifts that can make
                 them better employees and people.
                    Although helpful criticism is a valuable gift, many managers
                 lack the courage to offer it because they confuse criticism with
                 adverse judgments.




                 Differentiating Between Gifts and

                 Adverse Judgment


                 It’s not criticism or feedback itself but the way it is offered that
                 separates thoughtful criticism from adverse judgments. When a
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