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34      KNOWING THE TERRITORY



                    The greater the distance between you and your staff, the
                 greater the probability for error. When you are face-to-face you
                 have immediate and varied feedback. All the physical cues are
                 present in real time: eye contact, gestures, posture, volume, pac-
                 ing, and so on. And your entire team can be physically present.
                 When you move into mediated communication, however, you’ll
                 experience both benefi ts and limitations. Here are just a few
                 examples.



                  Option               Benefi ts            Limitations

                 Phone            no travel or downtime   only voice
                 conferences      immediate feedback     sometimes time
                                  and  response          delay


                 Voice mail       like phone conference,   delayed response
                                  but no feedback

                 Web              no travel or downtime   sometimes poor visual
                 conference       easy to show           quality, time delay,
                                  material               “jumpy”  pictures

                 E-mail           instant, worldwide     limited to print
                                  low cost               material, subject
                                                         to writing ability

                 Text             instant                limited number of
                 messaging                               characters  per
                                                         message




                    Evaluate your options and choose what is best for your situa-
                 tion. It may not be the cheapest or fastest method; it’s the one that
                 gets your message heard and understood.
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