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36      KNOWING THE TERRITORY



                 a global workplace. Keep that in mind as you communicate with
                 your team. No matter what the medium, be sure to be specifi c. Say
                 what you mean, and then verify.
                    You can begin by avoiding vague words. That’s easy to say,
                 but the English language is so fi lled with vague words we often
                 overlook them. The resulting confusion can be costly in human
                 and corporate capital.
                    Here are a few to put on the top of your vague words list
                 because they can easily be misunderstood.


                    Too big             ASAP
                    Too small           Close
                    Too expensive       As soon as you can
                    Soon                Cost
                    Often               Profi t
                    Few                 Ready
                    Many                Done


                 Be aware of them and beware of causing confusion.
                    As a manager, you’ll work with everyone on your team, but
                 in the business world of today—and tomorrow—the members of
                 that team might be located in Bangalore, Chicago, Paris, and Sao
                 Paulo; and you have to be sure every party understands every
                 other party.
                    As workers are added to your roster and customers are added
                 to your book of business, learn about each one of them because all
                 business is person-to-person. Get to know the global participants:
                 what is important to each one, and how to be of the most service
                 and assistance to all of them. Think individuals—not groups.
                    Advancements in technology have removed barriers to inter-
                 action and information, but they often create confusion and
                 confl ict. For example, e-mails and instant messages are written
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