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40      KNOWING THE TERRITORY



                    What do managers communicate when they take the time to
                 know and understand their employees? Speaking from our own
                 experiences with managers and from interviews with others, these
                 are some felt but unspoken messages:


                    • I care about you as a person.
                    • You are important to me.
                    • I want to know how to talk to or message you and not
                      offend you.
                    • I want to know how to motivate you to be the best you
                      can be.
                    • I want to know your vocational aspirations.
                    • I want to know what excites you, independent of vocational
                      success.
                    • I want to know what’s important to you and what isn’t.
                    • I want to know what specifi cally you expect from me as
                      your manager.


                    Because those messages made the recipients feel valued, the
                 workers responded in kind by doing everything in their power to
                 extend themselves for their managers. Wouldn’t you, if you felt
                 valued? With the increasing diversity of our workforce, we need
                 to extend the practice of making employees feel valuable to those
                 who work from a distance and across generations. Watch how your
                 employees will respond to you if you convey to them these positive
                 messages.
                    A friend recently forwarded an e-mail that supports this theme
                 of human reactions and feelings. It related how an employee
                 resolved a customer’s problem with a thoughtful goodwill gesture
                 that made the customer feel special. At the end of the story, my
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