Page 115 - CULTURE IN THE COMMUNICATION AGE

MIRJA LIIKKANEN

make the gender hierarchy more invisible. These structures and modes of being and
doing things are deep-seated and extremely slow to change. The sociocultural site of
all this gender work, of course, is everyday life, where the gendered modes of being are
reproduced and broken through the most ordinary of communication practises
(Liikkanen 1996b, Rantalaiho 1997).

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