Page 100 - Leadership Secrets of Hillary Clinton
P. 100
IN TRANSITION—GAME CHANGER
can do something as a result of gaining specific informa-
tion. In those situations, it is better to give them the spe-
cific information closer to when they actually have to apply
it. And remember that communication needs to be ongo-
ing. The way people hear it the first time will be different
from the way they hear it the next time, as they gradually
begin to realize how the change will affect them and their
team or organization.
Finally, it’s important to use multiple media to commu-
nicate and to engage in two-way communication through-
out the change process. Hillary has become very adept at
this. From her town hall meetings, to her televised debates
and interviews, to her messages delivered on YouTube and
her e-mails sent to supporters, she has leveraged every
communication mode available to her.
In Hillary’s foreign policy address, she reinforced the
importance of making every effort to communicate with
people from the bottom up. She said, “In every country I
visit I look for opportunities to bolster civil society and
engage with citizens, whether at a town hall in Baghdad, a
first in that country, or appearing on local popular televi-
sion shows that reach a wide and young audience, or meet-
ing with democracy activists, war widows, or students.”
This is a minor change in our foreign policy, but she com-
municates it in order to reinforce the general change in her
approach. You too need to use every mode available to
reach and engage your key stakeholders.
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