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                    that the competition could even lead to inter-  In a business sense, this differential advan-
                    state conflicts, especially since there would  tage might be achieved through offering
                    be tremendous domestic political pressure  better prices, selecting advertising appeals,
                    for governments to deliver development  and/or product improvements and innovations.
                    (Thomas, 2000). On the other side of the  Some even suggest that a good reputation
                    debate, some – particularly agencies such   and earned trust can be advantageous as well.
                    as the United Nations Commission for    Economic agents understand that business
                    Trade and Development (UNCTAD), the     success comes not just from achieving
                    International Monetary Fund, the  World  competitive advantage but from sustaining it
                    Bank, the Asian Development Bank, as well  over time.
                    as ‘pro-globalization’ academics – argue that  A natural consequence of competition is
                    competition encourages states to ‘improve  conflict. Here, ideas from Park and Burgess
                    themselves’ so as to be attractive to potential  from the 1920s, are still relevant:
                    investors. For example, states might invest in  [Competition and conflict] are forms of interac-
                    providing mass education locally, so as to  tion, but competition is a struggle between indi-
                    ‘improve the quality of human resources’,  viduals, or groups of individuals, who are not
                    which might in turn be attractive to foreign  necessarily in contact and communication; while
                                                             conflict is a contest in which contact is an indis-
                    investors seeking qualified workers.  This
                                                             pensable condition. Competition, unqualified and
                    process could potentially be a ‘win–win’  uncontrolled as with plants, and in the great
                    situation for the foreign investor and the local  impersonal life-struggle of man with his kind and
                    population.                              with all animate nature, is unconscious. Conflict is
                                                             always conscious, indeed, it evokes the deepest
                                                             emotions and strongest passions and enlists the
                                                             greatest concentration of attention and of effort.
                                                             Both competition and conflict are forms of strug-
                    UNDERSTANDING COMPETITION                gle. Competition, however, is continuous and
                                                             impersonal, conflict is intermittent and personal
                    In order to understand the focus of this chapter –  (Park and Burgess, 1969 [1921]: 236).
                    inter-governmental FDI competition – it is  Implicit in the conceptualization is the
                    necessary to revisit some of the basic dynam-  notion that competition is a ‘zero-sum’game,
                    ics of general business competition which  where there are only winners and losers.
                    take place under regular ‘market’ structures.  Interestingly, Park and Burgess also offer
                    In this market, FDI is set as the main com-  another concept that is particularly useful to
                    modity being ‘traded’. Therefore, in such a  this analysis, the idea of ‘competitive cooper-
                    conceptualization, potential investor firms are  ation’ (Park and Burgess, 1969 [1921]: 188).
                    viewed as ‘customers’, which demand     The basic notion is that although economic
                    resources or market access, while states are  agents are often viewed as self-interested
                    viewed as the supplying ‘clients’. While it is  parties, they are also strategic creatures that
                    true that there obviously will be competition  will plan and forecast whether cooperative
                    between customers (i.e., transnational corpo-  arrangements with other agents, often com-
                    rations), this chapter seeks only to understand  petitors, might lead to outcomes which are
                    and explain competition between ‘clients’  more beneficial to ‘going alone’. Cooperation
                    (i.e., governments).                    among competitors can take on many forms,
                      The key to understanding this form of  from the informal (strategic alliances) to
                    competition is the concept of ‘competitive  the very formal (legally binding equity joint
                    advantage’, which suggests that all economic  ventures).
                    agents should strive for unique characteristics  At the very same time, it is important to
                    (‘differential advantages’) in order to distin-  note that conflict is inherent in any form of
                    guish themselves from other agents in   competition. From their somewhat function-
                    the eyes of the customers (Alderson, 1965).   alist perspective, they argue that conflict is
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