Page 112 - 201 Killer Cover Letters

06 6/27/03 9:21 AM Page 99
LETTER 5-33: ADVERTISING/MARKETING—SALARY
Beginning with the creative use of the company’s motto, this writer weaves industry lingo
into a strong cover letter that resulted in an interview and offer!
AIWAAmerica Inc.
One AIWA Highway
Morristown, NJ 09876

AIWA
I HEAR YA!
Your ad in this Sunday’s City Times describes someone who can assist with
your sound marketing strategy. My accessories include:
Long Playing Time: Five years of marketing and advertising to the
audio electronics consumer. For the past 3 years, I’ve worked with
PhonAmerica Audio and Electronics and FFDB Communications to
market successfully home and car amps, speakers, receivers, and
accessories.
Shock-Resistant Memory: I have followed AIWA’s marketing for
years and am quite familiar with your product line.
Digital Recording and Playback: Over 7 years’ experience with
PCs and mainframes; advanced capabilities with Word and
Lotus 1-2-3-spreadsheet construction and analysis.
Heat-Resistant Assembly: I am able to function under pressure at
maximum output without fading.
AIWA
I CAN HELP YA!
Please review my attached resume. I would be happy to discuss salary
expectations during a personal interview, for which I can make myself
available to fit your schedule.
I look forward to hearing from you.
Sincerely,

Nicholas I. Koenig
Work Telephone: (555) 456-7890
Home Telephone: (555) 765-4321

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