Page 108 - 201 Killer Cover Letters

06 6/27/03 9:21 AM Page 95
LETTER 5-29: EVENTS PLANNER
Ms. Catherine M. Scully, Vice President
Corporate Communications
SYTEX, Inc.
422 Bethlehem Way
Augusta, GA 09876
Dear Ms. Scully:
Your advertisement for an Events Planner was of particular interest to
me because I encounter so few organizations that recognize the unique
value of special events. Relegating this function to already overworked
marketing departments, where planning withers and presentation
suffocates, most firms waste this vital opportunity.
Since SYTEX is not like most firms, and I am not like most Events
Planners, perhaps we should meet.
I would like to discover more about your events schedule. And I would
like to describe my experience designing, planning, preparing,
promoting, and running annual meetings, companywide divisional
meetings, regional breakfast meetings, trade shows, and seminars. I
have a special expertise in creating events that generate important new
business potential while enhancing the corporate image.
In addition, this past year I orchestrated a tour of the Greek islands for
our major shareholders. Not only did this event produce additional stock
purchases among our touring group, but through carefully controlled
publicity, “less major” stockholders added to their holdings quite
significantly as well.
I have enclosed my resume along with a description of other programs
I have designed and the results they have produced. It would be an
honor to meet you in person and to be considered as a member of the
SYTEX staff.
Sincerely,

Ariadne S. Webb
(555) 765-4321 work
(555) 456-7890 home

Enclosures

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