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06 6/27/03 9:21 AM Page 98

Mr. Walter LaMotta LETTER 5-32: COPYWRITER
Assistant Vice President
UniFirst Savings Bank
100 North Broad Street
Philadelphia, PA 09876
Dear Mr. LaMotta:

GOOD NEWS!
There is a copywriter only a phone call away who knows the difference between
a CD, the FDIC, and the SIPC...one who can express complex details clearly
and convincingly to consumers, investors, and shareholders.
I am an experienced advertising and direct mail copywriter with
a strong financial background—with the time to put this expertise
to work for UniFirst!
You’ll add an exceptional member to your marketing team since I’ve created
sales tools, direct mail packages, advertisements, product brochures, and
corporate identity pieces quickly and effectively—often overnight.

Plus, unlike most writers, my background includes staff positions with both
advertising agencies and commercial banks. What this means for you is that
you’ll save hours negotiating with legal counsel, thanks to my in-depth
knowledge of government restrictions on financial advertising.
Finally, because I possess such in-depth experience, I am well versed in many
financial products and services, so I can begin being effective for you
immediately without wasting your resources and time on training.

Can I tell you more? If so, you may reach me at (555) 765-4321. In the
meantime, I will send samples of my work to your office by messenger within
the week.

I thank you in advance for your consideration.
Sincerely,

Jody Lynn Horowitz

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