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06  6/27/03  9:21 AM  Page 96
                                      LETTER 5-30: PUBLIC RELATIONS MANAGER
                            Director, Human Resources
                            Santangelo Resources, Inc.
                            P.O. Box 1111
                            Needham, MA 09876
                            To the Director of Human Resources:
                            Your recent advertisement in the City Times attracted my attention
                            because I can offer you the precise qualifications you’re seeking in a
                            Public Relations Manager.
                                 Possibly at a lower cost than a more senior executive might
                                 demand. But with no less experience.
                            As you’ll see on the enclosed resume, I currently serve as Associate
                            Public Relations Manager for Columbia Data Systems. Because the
                            company’s success depends upon its reputation among a cross section of Short state-
                            users, I have worked diligently (and often around the clock) to secure  ments add
                            positive publicity for Columbia. In a wide range of media. With a  punch!
                            diversity of “stories.” Despite decreasing allocations.

                            Of greater significance is the fact that I fought and dispelled the harmful
                            rumors that surfaced as a result of the company’s microchip disaster last
                            fall. The crisis-management skills I have acquired are crucial to any major
                            corporate entity operating under the scrutiny of today’s news-hungry media circus.

                            I am confident that the media contacts, creativity, communication skills,
                            and crisis-management abilities I possess will prove invaluable to your
                            firm.
                            I would welcome the opportunity to meet with you. If you will call or
                            leave a message on my home answering machine, I will return your call
                            promptly.
                            Sincerely,



                            Thomas Hoover
                            (555) 765-4321 daytime








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