Page 70 - Alternative Europe Eurotrash and Exploitation Cinema Since 1945
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Almodóvar's  own  artistic  independence  and  extraordinary  profitability  within  the  Spanish
                                     film industry  has  long  been  asserted  and  at  times  attributed  to  the  existence  of his  loyal  'family'  of
                                     co-workers  that  is  El  Deseo.8  Smith  points  out  that  having  his  own  production  company  allowed
                                     Almodóvar  the  luxury to  film  sequences  in  order.  Not  all  first-time  directors  produced  by El  Deseo
                                     have shared de la Iglesias eventual triumphs; Monica Lagunas Tengo una casa (1996) is one example
                                     of a youth-oriented,  but artistically abysmal,  film  backed  by El  Deseo.  But  there  is  no  question  that
                                     the selection by Almodóvar positioned de la Iglesia for eventual recognition in a transnational context.
                                     De  la  Iglesia entered  the  market  before  Spanish  government  film  subsidies  had  an  effective  special
                                     category  targeted  to  first-time  directors,  and  also  before  Eurimages,  the  system  of European  co-
                                     production support, was strongly viable for Spain. As Angus Finney argues, European  film  industries
                                     in  the  1990s were particularly blind to  the need  to train  film  producers,  instead placing emphasis  in
                                     film  schools  on  the development of directors.''
                                        After Acción  mutante,  all  of de la Iglesias  films  were  produced by Andrés Vincente  Gómez,  'the
                                     top  Spanish  producer',10  active  in  the  business  since  1962  and  from  1994  the  head  of Sogotel's
                                     production  unit.  All  these  subsequent  films  have  been  co-productions.  From  his  earliest  projects,
                                     Gomez's  career  has  been  distinguished  in  its  emphasis  on  foreign  markets.  He worked in  charge  of
                                     foreign  markets,  for example,  for two years  for Elias Querejeta,  perhaps  the most significant Spanish
                                     producer  ever  in  terms  of the  artistic  impact  of the  films  he  produced.  Of Gomez's  relationship  with
                                     de la Iglesia, Antonio Santamarina Alcón writes, 'his good nose also leads him to collaborate with the
                                     most  restless  and  promising  young  directors  of the  1990s'.11  Gómez  produced  Fernando  Trueba's
                                     international  success,  the Oscar-winning Belle époque (1992)  and  two  critical  disasters  aimed at an
                                     international market, El sueño del mono loco (Twisted Obsession, 1989) and the Hollywood-farce Two
                                     Much  (1995).
                                        De la Iglesia followed this same ill-fated pattern into Hollywood and English-language production
                                     with Perdita Durango (1997), generally termed a critical disaster. As Arroyo intones:

                                        Even if Alex de la Iglesia is one of the most interesting young directors working today, Perdita
                                        Durango is  not the  film  that will convince anyone of this fact.12


                                     To  be  fair to  de  la Iglesia,  he picked  up  the  Perdita Durango project after  the Catalan  director Bigas
                                     Luna pulled out of it. The script had numerous problems  from the start.  In an overall  positive review
                                     the Spanish critic M. Torreiro of El Pais still  faults the logic of the script above all,  asking


                                        why a  love  relationship  marked  by  the  most  absolute  madness  and  by  unstoppable  passion
                                        suddenly  is  interrupted,  and  even  dissolved  towards  the  middle  of  the  picture,  when  the
                                        character for whom the  film  is named loses her lead role. 13

                                     Yet,  Perdita Durango  fell  flat  because  de  la  Iglesia  did  not  know American  or Mexican  culture well
                                     enough. For American mainstream culture, the  film  lacked a great soundtrack. For Hispanic cultures,
                                     the  film,  especially the santería sequences, came off flat-footed. Arroyo is absolutely correct when he
                                     pans Perdita Durango:


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