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152   Artificial Intelligence for the Internet of Everything


          Eq. (9.2) only makes sense when 0   b. The company never places a neg-
          ative amount bid, so any event involving b < 0 has zero probability. Thus the
          conditional probability is not defined in that range.
             We are interested in the expected value of profit conditioned on the bid.
          That is, we wish to determine EðVjbÞ:
                             Z  ∞
                                 v   f ðvjbÞ dv
                    EðVjbÞ¼
                               ∞
                             ZZZ
                                     v   f ðvjb,c,lÞ  f ðc,ljbÞ dc dl dv
                           ¼
                                    3
                                              ∞                        (9.3)
                             ZZ            Z
                                               v   f ðvjb,c,lÞ dv dc dl
                           ¼        f ðc,ljbÞ
                                  2          ∞
                             ZZ
                                   EðVjb,c,lÞ  f ðc,ljbÞdc dl
                           ¼
                                  2
             Now, Howard makes two assumptions (Eqs. 9.6, 9.7) Howard (1966) to
          simplify the problem.
             Assumption 9.1 The joint distribution of cost and lowest bid C, L is inde-
          pendent of our company’s bid B. That is:


                                    f ðc,ljbÞ¼ f ðc,lÞ
             Assumption 9.2 The company’s cost C is independent of the lowest
          bid L. That is:

                                    f ðc,lÞ¼ f ðcÞf ðlÞ
             We realize that one could certainly argue the reality of these assumptions
          in all cases. Using Assumptions 9.1 and 9.2 we now have that:
                                  ZZ
                                        EðVjb,c,lÞ  f ðcÞf ðlÞdc dl    (9.4)
                         EðVjbÞ¼
                                       2
             From Eq. (9.1) we see that once we set the values of B, C, L at b, c, l,
          respectively, the density function of V becomes deterministic. That is:
             Theorem 9.1
                                      δðv  ðb cÞÞ,   if b   l
                          f ðvjb,c,lÞ¼
                                      δðvÞ,          if b > l
          and therefore:

                                           b c,   if b   l

                             EðVjb,c,lÞ¼
                                           0,     if b > l
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