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     20.1
           Chapter 20.1
           Vehicle refinement: Purpose
           and targets
             Matthew Harrison
           20.1.1 Introduction and definitions                   low wind noise;
                                                                low road noise;
           The book opens with one man’s thesis:                low engine noise;
                                                                idle refinement (low noise and vibration);
              ‘‘Styling and value sell cars – Quality keeps them sold’’. Lee Iacocca,
             Iacocca: An Autobiography *                        cruising refinement (low noise and vibration, good
                                                                ride quality);
           To explain, it takes years and millions of US dollars to    low transmission noise;
           produce a new car. If the styling is attractive and the mar-    low levels of shake and vibration;
           keting is effective, and if the value for money is good then    low levels of squeaks, rattles and tizzes;
           that car will probably sell moderately well for the first few    low level exterior noise of good quality;
           months after launch. However, if the quality is bad then    noise which is welcome as a ‘feature’.
           word will get round and sales will quickly drop off. It is vital
           that good sales are maintained for a significant period if the  The term ‘NVH’ is usually taken to cover:
           development costs for the car are going to be recouped.    noise suppression;
             Lee Iacocca was writing from Ford’s and Chrysler’s    noise design (altering the character of noise but not
           perspective. Both of these already had their own strong  necessarily its level);
           brand image and so branding was not included in his    vibration suppression;
           thesis, but it should be when comparing cars from dif-    suppression of squeaks, rattles and ‘tizzes’.
           ferent manufacturers.
             It is useful to introduce some definitions at this point.
           The term Vehicle Refinement ** covers:              20.1.2 Scope of this section
             noise, vibration and harshness *** (NVH – a well-
             known umbrella term in the automotive industry);  The scope of this section is illustrated in Fig. 20.1-1.
             ride quality;                                      It has been designed to cover the core science, engi-
             driveability.                                    neering and technology required by the NVH engineer
                                                              with added material on ride quality and driveability.
           A refined vehicle has certain attributes, **** they being:  Wherever possible, issues that affect the customer’s
             high ride quality;                               buying decision have been emphasised. Refinement is
             good driveability;                               a customer-facing subject as any refinement engineering
           * Lee Iacocca, former President of the Ford Motor Company, former President of Chrysler in Iacocca:An Autobiography, Lee Iacocca with William
           Novak, Bantam 1984.
           ** Refine (vb) to make or become free from coarse characteristics; make or become elegant or polished (Collins English Dictionary). Refinement is
           both a process (the act of refining) and a description of the eventual state (fineness, polish, etc.).
           *** Harsh (adj) rough or grating to the senses (Collins English Dictionary).
           ****
             Attribute (n) a property, quality or feature belonging to or representative of a person or thing (Collins English Dictionary).
           Vehicle Refinement; ISBN: 9780750661294
           Copyright Ó 2004 Matthew Harrison. All rights of reproduction, in any form, reserved.





